A little About Us

Velvet Hammer Branding is a strategic branding and design firm focused on engaging and developing passionate consumers. Beyond establishing mere preference, we work to connect brands and constituents to create loyal and devoted fans.

Our Capabilities

Brand Positioning
Print Communication
Website Development
Digital Campaigns
Social Media
Retailer Promotions
Experiential Communication

    Velvet HAmmer Branding - Bloodsport

    VHB Wewalka

    Good food connects people in a way that opens hearts and starts conversations. Velvet Hammer helped the Austrian baking company Wewalka leverage this rich reality to introduce its brand of European pastry dough to the delight of hungry US consumers.

    VHB Wilson

    America’s pastime is full of heritage brands that play on nostalgia and tradition. Wilson wanted to move forward and leverage its brand’s history in a more meaningful way to engage today’s ballplayer. Velvet Hammer helped the brand find the connection between avid young players and the time-honored values of hard work and determination to give Wilson new relevance and an edge against its competitors.

    VHB Peak

    A relative newcomer to the automotive industry, PEAK was looking for a way to stand out from the stodgy, old category brands and grow its business with a new generation of DIY consumers. Velvet Hammer helped define the brand’s audience and developed a revolutionary new positioning to help PEAK celebrate its youth in a way that is both disruptive and meaningful to consumers entering the category.

    VHB Tenzing Logo

    If you’re looking to launch a new brand into a category full of loud, chest beating incumbents, you better come prepared for a fight. Velvet Hammer developed the positioning, identity and launch communications for Tenzing that took the hunting world by surprise. Quickly establishing itself as the premier brand of high-end hunting packs, Tenzing provides outdoorsmen with products that help them achieve legendary results.

    Brand Strategy
    Brand Identity
    Print Advertising
    Trade Show Graphics
    OMS Photography
    KJOS Outdoors
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