A little About Us

Velvet Hammer Branding is a strategic branding and design firm focused on engaging and developing passionate consumers. Beyond establishing mere preference, we work to connect brands and constituents to create loyal and devoted fans.

Our Capabilities

Brand Positioning
Print Communication
Website Development
Digital Campaigns
Social Media
Retailer Promotions
Experiential Communication

    Velvet HAmmer Branding - Bloodsport

    VHB Wewalka

    Ice fishing draws a different breed. These hearty fishermen go to extreme measures to chase down the fish waiting out winter below the frozen surface. Velvet Hammer helped Frabill focus its brand efforts to connect with ice anglers and position its products as essential tactical support for their hard-water missions.

    VHB Plano

    When you dominate a category as Plano does in tackle storage, it can be difficult to see the need for further brand development. Velvet Hammer helped Plano re-define its core equity and advance its leadership position to help grow the outdoor sports category, strengthening consumer loyalty and commanding higher price points.

    VHB Peak

    A relative newcomer to the automotive industry, PEAK was looking for a way to stand out from the stodgy, old category brands and grow its business with a new generation of DIY consumers. Velvet Hammer helped define the brand’s audience and developed a revolutionary new positioning to help PEAK celebrate its youth in a way that is both disruptive and meaningful to consumers entering the category.

    VHB Tenzing Logo

    If you’re looking to launch a new brand into a category full of loud, chest beating incumbents, you better come prepared for a fight. Velvet Hammer developed the positioning, identity and launch communications for Tenzing that took the hunting world by surprise. Quickly establishing itself as the premier brand of high-end hunting packs, Tenzing provides outdoorsmen with products that help them achieve legendary results.

    Brand Strategy
    Brand Identity
    Print Advertising
    Trade Show Graphics
    OMS Photography
    KJOS Outdoors
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