A little About Us

Velvet Hammer Branding is a strategic branding and design firm focused on engaging and developing passionate consumers. Beyond establishing mere preference, we work to connect brands and constituents to create loyal and devoted fans.

Our Capabilities

Brand Positioning
Print Communication
Website Development
Digital Campaigns
Social Media
Retailer Promotions
Experiential Communication

    VHB Wewalka

    Good food connects people in a way that opens hearts and starts conversations. Velvet Hammer helped the Austrian baking company Wewalka leverage this rich reality to introduce its brand of European pastry dough to the delight of hungry US consumers.

    VHB Arch

    Entertainment packaging provides a unique opportunity to tell stories about stories. Arc Entertainment brought in Velvet Hammer in to design movie artwork that compels consumers to pick, purchase and play their offerings. As a result, Arc has been able to successfully distribute their films through thousands of retail outlets and on-demand video platforms.

    VHB Plano

    When you dominate a category as Plano does in tackle storage, it can be difficult to see the need for further brand development. Velvet Hammer helped Plano re-define its core equity and advance its leadership position to help grow the outdoor sports category, strengthening consumer loyalty and commanding higher price points.

    VHB Barnett

    Adventure awaits those who dare to pursue it. Velvet Hammer helped position Barnett Crossbows to encourage traditional rifle hunters to discover a new thrilling option that shortens hunting distances while lengthening the hunting season... all while providing an adrenaline rush that can’t be found anywhere else.

    VHB Tenzing Logo

    If you’re looking to launch a new brand into a category full of loud, chest beating incumbents, you better come prepared for a fight. Velvet Hammer developed the positioning, identity and launch communications for Tenzing that took the hunting world by surprise. Quickly establishing itself as the premier brand of high-end hunting packs, Tenzing provides outdoorsmen with products that help them achieve legendary results.

    Brand Strategy
    Brand Identity
    Print Advertising
    Trade Show Graphics
    OMS Photography
    KJOS Outdoors
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